See exactly how much you're spending on UGC video ads - and how much you could save. Compare creator rates, revisions, and usage rights against AI-generated alternatives.
Average: $150-$500 per video
For ad usage rights (30-90 day license)
Billo, Insense, agency markup, etc.
$5,000
$500 per video × 10 videos
$15.80
$1.58 per video × 10 videos
$4,984.2
saved per month
100%
cost reduction
70 days
faster delivery
The true cost of UGC video ads goes far beyond the creator's base rate. When you factor in revisions, usage rights, platform fees, and the time spent on sourcing, briefing, and managing creators - the real cost per video can be 2-5x what you initially expected.
Average UGC creator rates range from $150 to $500+ per video, with additional costs for revisions ($25-$100 each), usage rights ($100-$500 for 30-90 day licenses), and platform fees if you're using marketplaces like Billo, Insense, or JoinBrands.
For brands producing 10+ videos per month, these costs add up quickly. Our calculator helps you see the full picture and compare it against AI-generated alternatives like Viral.ad, where each video costs just $1.58 with unlimited revisions and full usage rights included.
UGC creator rates typically range from $150 to $500+ per video, depending on the creator's experience, content quality, and platform. Newer creators may charge $50-$150, while established creators can charge $500-$1,000+.
Usage rights are licenses that allow you to use the creator's content in paid advertising. Without usage rights, you can only post organically. Licenses typically cost $100-$500 and last 30-90 days.
Most brands save 90-98% on video production costs by switching to AI-generated UGC. A brand producing 20 videos/month at $350/video ($7,000) can get the same volume with Viral.ad for $31.60.
AI-generated UGC performs comparably to creator content in many ad campaigns. The key advantage is speed and volume - you can test 10x more creatives at a fraction of the cost, which often leads to finding winning ads faster.
Get fully produced UGC-style video ads for $1.58 each. No creators, no revisions, no usage rights headaches.
Try Viral.ad Free →